A wine-grower extranet audited, then put back on its feet

Client: Phloème
Year: 2022
Expertise: Ergonomics UX design Art direction UI design

The challenge

Phloème, a viticulture consultancy, brings Akiani on board for support on the usability and architecture of their extranet platform. The platform lets growers enter and visualise information, in real time, about their vineyard plots. Through an audit and then a co-design workshop, we help Phloème make this solution more intuitive and usable. We then carried this design work over into a UX sprint, before showcasing the content through art direction and a UI sprint.

A wine-grower extranet audited, then put back on its feet

Project flow

01. Framing and onboarding

02. Ergonomic audit

03. Co-design workshops

04. Platform wireframes

05. Art direction

06. Platform UI design

07. Delivery

Usability audit of what's in place

This step is carried out on the desktop extranet

This first usability-audit step surfaces issues around guiding users as well as a lack of consistency between the platform’s elements. These difficulties could trigger a fairly heavy workload for the user. This analysis then helps us steer toward the right areas to address throughout the engagement.

Screen co-design workshop

Thanks to proposals on the platform’s main pages produced ahead of the workshop by Akiani, the workshop helps improve them and add contextual elements. The project team is then invited to share feedback from their users and to think about more intuitive solutions for the main pages and components.

Board of greyscale proposals for the Phloeme platform's pages and components

Platform wireframes

Following the co-design workshop, the different low-fidelity mockups are extended to cover the vast majority of the platform’s templates.

Board of low-fidelity mock-ups with dashboards, forms and data tables

Low-fidelity mock-ups of dashboards, monitoring charts and content pages

A refreshed visual identity

Using visual codes drawn from nature for a professional tool aimed at wine growers

We reworked Phloeme’s graphic and visual positioning, to offer users a tool that fits them. A new colour palette has been introduced along with a new typeface to optimise ease of use and readability.