Your needs, our expertise
Akiani's expertise
You want to offer the best to your clients.
We want to offer the best to our clients, for their own clients.
We are meant to get along.
For every field
Let's be honest: we're not experts in your field. You are. And we're experts in ours. All the conditions are met for it to work. We'll work hand in hand to serve your vision, your knowledge and your priorities. That's how we picture a good collaboration.
For your users, by your users
We'll ask if we can meet your users. We can do without, but we may say silly things. Your users may say silly things too. But the sum is smarter than our silliness. Usually, we come out of it alive, and so do you.
What we concretely help you do
Understand the need, translate it, create the solution
UX research
Understand your need
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How does the handoff between UX research and UX design work?
Just because the research phase is over doesn't mean the dialogue stops. During the design phase, some user needs may be revisited: the UX researcher is there to clarify them and, above all, to make sure that every proposed solution answers a real problem.
Translate the need in UX design UX design
Turn it into a solution
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How does the handoff between UX design and UI design work?
The UX designer delivers detailed wireframes and complete functional documentation. The UI designer picks them up to bring the interface to life, while maintaining a constant dialogue to ensure every visual choice serves the experience that's been defined.
Bring the solution to life in UI design UI design
Bring the solution to life
Step back Another need in mind?
To get relevant insights, you need to ask the right questions
It all starts with a usage strategy workshop with your stakeholders. On an existing product, we back it up with an ergonomic audit (Bastien & Scapin, Nielsen, Opquast) and a few user tests. On a new project, we start from your business context and your hypotheses. You leave with shared challenges and a clear direction to take.
The Akiani extra
Bringing together all stakeholders: your users, but also the business, technical, legal and administrative sides, and so on.
Re-prioritize Another need in mind?
Re-prioritize by shedding light on the thinking
UX research isn't there to tell you that you don't know your users. You know them well. What it brings, above all, is the perspective of outsiders who aren't stakeholders in the project. That shift in perspective lets you rebalance what's urgent, what's vital, and what was really just an internal projection.
The Akiani extra
Cross-referencing observations, interviews and quantitative data to tell apart what's said, what's done, and what really matters.
Co-build the experience Another need in mind?
Co-build the experience with your teams
We're experts in our craft, you're experts in yours. At the start of every phase, we bring you into a co-design workshop to revisit user journeys and profiles, before diving into screen details. What we deliver is never a surprise: we sketched it together.
The Akiani extra
Bringing all business expertise into the design from the very first wireframes, to validate journeys together rather than defend them later.
Prioritize information Another need in mind?
Prioritize information before styling it
Which information goes where, and when. That's the question we settle before we touch the color of the wallpaper. We build the information architecture from the user journeys and profiles modeled during research.
The Akiani extra
Testing the structure with real users before placing a single pixel: information architecture is measured, not guessed.
Design the visual identity Another need in mind?
Design the visual identity that fits you
In an Art Direction Sprint, we develop three distinct visual directions, each backed by its own moodboard. You pick the one that carries your brand identity and places your users in a pleasant visual environment. The chosen direction is iterated with your team, then becomes the design guidelines that will shape the entire UI rollout.
The Akiani extra
Bridging the existing brand identity and the product experience, so neither overshadows the other.
Have everything ready Another need in mind?
Have everything ready to hand off to code
In a UI Sprint, the UX wireframes move to high fidelity. We deliver desktop and mobile variants, states, components, the complete design kit. The team is Opquast Web Quality certified, so we know the realities of front-end integration. The handoff documents everything, from typography to interactions.
The Akiani extra
Thinking about integration from the start: a design that can't be implemented was never a good design.
A tailored approach to your need
We adapt our approach to precisely match your request, while keeping our full expertise. It covers digital products and services, always considering the challenges and needs specific to each.
UX research
UX design
UI design
What we'll do in UX research:
Meet your users and all project stakeholders (technical, editorial, marketing, leadership, data, legal, etc.)
What we'll do in UX design:
Think through suitable user journeys together before challenging the first screen proposals together, keeping only the most relevant ideas, and consolidating it all into low-fidelity (but detailed) wireframes
What we'll do in UI design:
Craft the visual universe and bring the final screens to life, fine-tuning the intended experience before handing over everything teams need to develop the expected portal.
What we'll do in UX research:
Observe mobile usage, identify usage contexts, test prototypes with real users.
What we'll do in UX design:
Design mobile journeys that account for touch constraints, gesture-based navigation and reduced information density.
What we'll do in UI design:
Build a system of adaptive components, designed for various screen sizes and the guidelines of the iOS and Android platforms.
What we'll do in UX research:
Map customer journeys, analyze friction points, understand the moments of truth in the client relationship.
What we'll do in UX design:
Model the flows, co-design service blueprints and prioritize improvement opportunities with your teams.
What we'll do in UI design:
Produce strategic visualization materials and the interfaces for the decision-support tools.
What we'll do in UX research:
Go into the field to meet future visitors, benchmark adjacent experiences and surface needs at service scale.
What we'll do in UX design:
Shape the steps, places and flows, then model journeys at the scale of the venue.
What we'll do in UX research:
Understand the brand universe, the expectations of your target audience and the competitive ecosystem, to anchor the identity in reality.
What we'll do in UX design:
Structure the guiding principles of the brand experience across the various touchpoints.
What we'll do in UI design:
Create the complete visual system: logotype, typography, palette, iconography, components and application guidelines.
What we'll do in UX research:
Set up observation, interview and testing protocols to develop a fine-grained understanding of your users' real behaviors.
What we'll do in UX design:
Translate the research findings into architecture, journeys and wireframes that business teams and developers can take ownership of.
What we'll do in UI design:
Design the interfaces for reporting results and the tracking dashboards.
What we'll do in UX research:
Audit the existing tool, observe work practices, identify the pain points and the workarounds put in place by users.
What we'll do in UX design:
Rethink business workflows, simplify complex processes, and design prototypes that can be tested with your colleagues.
What we'll do in UI design:
Roll out a consistent design system and clear interfaces, suited to intensive daily use.
What we'll do in UX research:
Design and run user tests, ergonomic audits and heuristic evaluations to measure the quality of the experience.
What we'll do in UX design:
Analyze the results, prioritize improvements and propose concrete, actionable recommendations.
What we'll do in UI design:
Iterate on the mockups by integrating user feedback to converge on the best solution.
Raise your team's awareness of the importance of user experience with training courses designed specifically for them.
See our training coursesOur approach
We're careful not to fall into meeting overload, but we do keep a few regular touchpoints.
Iterative
We organize our work by placing you at the center of the process. We schedule many workshops together to maintain an iterative collaboration and let you take part in our work.
Field-based
Inspired by the ethnographic and ergonomic approach, we champion fieldwork for a fine-grained understanding of your users' needs and expectations. We adapt our scientific expertise to the realities of the field: timing, cost, operational constraints.
User-centered
Our approach is built on the continuous involvement of users. Whatever the phase of your project, we find the right methods to gather the expectations and needs of your future users.
Co-built
We're experts in our craft, you're experts in yours. We meet at the start of every phase to bring your expertise into our co-design and co-sketching workshops, before deciding on the first drafts.
Transparent
Rigorous and pragmatic, we push our analyses and recommendations ever further, while staying transparent about the reservations and limits of our interpretations, which we systematically put in context.
Innovative
Don't settle for simply following your competitors: keep your operational rigor, and we'll help you innovate in your field too.
Innovative and 'common-sense' contributions that allowed us to move forward collectively, despite the disparity of each stakeholder's realities and expectations. Special mention for the remote workshop facilitation, a challenge met thanks to the team's listening skills, inventiveness and adaptability.
Anne Perchec
Sample case studies
Helping 250,000 festival-goers and 5,000 volunteers at the Paléo Festival
See how the volunteers' experience shapes the festival-goers' experience
Addland becomes Tytl: a site to discover, a tool to work with
Letting discovery and a business tool live side by side in a single site
Want to discuss your project?
We're here to listen, understand your challenges and propose the right approach.
Contact us