User Centered Design Canvas workshop
Defining the user needs while keeping the business priorities in view
Before tackling the page-build phase of the website, it is important in this context to clearly define the user needs while keeping the business objectives in mind. Using the User Design Canvas is an ideal way to combine user expectations with business goals. On one side we define the target audiences, the problems encountered and the users’ motivations and, on the other, list the advantages and solutions of the service. This methodology helps frame the stakes, surface new ideas and build a unique value proposition around the user. We invite you to read 👉 our blog article to learn more about the topic and download the UCDC template in PDF.
Co-design workshop
Prioritising and co-designing the screens with the project team
Mapping out the user needs and the business strategy gives us a clearer view of what’s a priority to improve on the website.
We then formalise the ideas and the different recommendations on paper to restructure the main pages and revisit certain user journeys.
This playful, visual ideation step lets us step back to surface improvement ideas and identify any new blockers.
New visual identity
Improving the visual identity by building on the existing one
The unique value proposition and the co-design workshop also helped us identify areas for visual improvement more in tune with the message the platform wants to convey.
A new colour palette and a typeface more in tune with the themes of travel and sharing are proposed.
These “quick-win” recommendations contribute to improving the overall user experience.
UI adaptations
We wrap up this 6-day sprint by embedding the new visual identity on the main screens (home page, sign-up flow, accommodation page, pricing page…).
We put a “mini design system” in place to make the developers’ job easier in the platform redesign.
The benefits
It's amazing what you can improve in such a short time!
A time-bound engagement that calls for an effective framing of the client’s needs by focusing on user expectations without forgetting the business stakes, and by prioritising the recommendations in collaboration with all the technical, business and design stakeholders. The Sisterhome project team walked away with:
- a clearer view of its value proposition,
- reworked and simplified user journeys,
- more usable website mockups embedding a modern new visual identity in tune with the message conveyed, and actionable recommendations that can be implemented quickly.
