Usability audit of the 'parents' platform
MyTwiga kicks off a UX/UI review on its platform for learning and helping teenagers learn about and navigate digital life. To identify any issues tied to the app's use, Akiani offers a usability study of the sign-up and configuration journey for parents. We then analyse the teens' discovery of the tool, as well as the notifications system and the navigation.
Improving the user journey
To improve the areas for improvement detected during the audit and to draw on the team's expertise, MyTwiga and Akiani run a user-journey co-design workshop. The workshop breaks down into several phases: presenting a benchmark, checking the current journey we modelled, and defining the desired ideal journey. Following the modelling of this journey, the participants then build a corresponding information architecture, first on their own, then by pooling their work.
Information architecture
A co-sketching workshop lets us design together the information architecture of the main pages and features. Particular attention is paid to how the educational elements fit together, since they are at the heart of Mytwiga's value proposition.
Mytwiga changes its visual identity
A new brand image for the app that helps you support your teen in their digital life
The previous logo featured a giraffe, but the idea of support and digital solution was missing from it. To match the messages to convey, we choose to design a new logo that is responsive and that better addresses the two types of users: adults and teens.
Art direction / UI design
A clean and colourful interface
The design pares everything back to the content. Navigation stays fast. Different renderings are presented below.
