UX design produces what sits between research and UI. We draw the architecture of interfaces, the journeys and the wireframes, so what we've understood about users becomes screens that developers can integrate.

UX design

Q: What's the difference between UX and UI?

If UX draws the architect's plan, UI chooses the materials, the paint and the finishes. UX has laid out the plan, the developers are waiting for the finishes.

Q: Why UX design, what does it change?

We design the information architecture, the multichannel journeys, the wireframes and prototypes that frame the right problem before solving it.

Q: How does a UX project work?

We involve your teams at every step, we test before freezing, and we produce deliverables that speak to developers and to the project committee, not only to designers.

Q: Why work with a UX agency?

A profile specialised in research, UX or UI design comes in to support your operational team at key moments, to ensure delivery quality, take a step back, or simply offer another point of view.

The essential link between the need and the product or service that will be delivered to users.
An iterative process to gradually sketch out a solution, while making sure at every stage that we're still answering the problem.

This is the architect's phase. Because before laying a single concrete block or writing a line of code, that's the right time to sketch out in pencil what the experience will look like. We could put up a partition between the kitchen and the living room so we can have some peace and quiet while preparing dinner as the children play next door. But we'd end up alone preparing the drinks when guests come over. "We could ask for this information at this stage of the form." "Yes, but it's already been entered at another one." We take things in order, and make decisions in a disposable format that's easy to revisit. Before putting up the walls.

Explore our UX design case studies

Clémence Caron UX Designer & Swiftie from day one

From problem to solution.

To the problem. To the solution.

What information, service or feature should be offered to whom, when and where? It means continuing to ask questions to pave the way toward the right answers. By arbitrating decisions: "Can we move the newsletter up a little?", "We are not allowed to put a seat for staff at the entrance!", "The site structure must reflect our organization." And at every stage, making sure we still meet users' needs.
It is the time for compromises. The playground of our UX designers, diplomats in their spare time.

Meet the UX team

What we help you do

UX design is, first of all, about making decisions. Deciding to refine a journey we thought was marginal. Deciding to abandon a feature we imagined was fundamental. Deciding on the structure of a screen for a particular type of customer, or whether to make a service available to a particular type of traveller.

Map the journeys

We know the starting points: the types of users. You know the destinations: the services you offer. But what are the steps in between? We lay out the sequence of actions, and the features and services offered at each point.

For example: Creating Nouvelle-Aquitaine’s new transport portal

Sketch the first drafts together

Roll out the information architecture

UX design is about translating.

Translating user needs into possible solutions. Translating stakeholder objectives into workable constraints. Translating journeys into drafts, and drafts into mockups. Translating desktop use to mobile and vice versa. Did we mention translating?

Develop your interfaces (front-end development isn't our job), do visual styling without a prior structure (decide the position of the doors and the size of the rooms before choosing the wallpaper), replace your business teams (everyone to their own craft!), justify design choices we could not defend in front of a user (we may give in on things we do not believe in, you are the client, but we will not justify them), or be the pencils for your brains (we are experts, not mere executors).

What we cannot do

They trust us with their UX design

Training

Your teams learn to frame a journey, read a wireframe and challenge a UX deliverable, so you stay in control of your digital projects.

Get trained in UX design

Discover the other links in the chain

UX research

Understand what your users actually do in their own context, before deciding what to design for them.

Understand the need

UI design

Give interfaces a strong, accessible visual identity, ready to be integrated by development teams.

Bring the solution to life

Our UX design case studies

For the Cultura Foundation, how do you give young people a taste for reading?

560 young people later, here's what we learned

RFP: The call of the mountain

Read the RFP response... that we didn't win

See all case studies

Need to make sure your service is easy to use?

Let's explore your service journeys and architecture together, for products that are easier to use.

The methods, tools and deliverables of UX design

A few key concepts, for the more curious among you

UX benchmark

A benchmark explores current trends in usage, features and design: the good ideas, and the ones to avoid.

What it's actually for

Co-design workshop

Drawing on collective intelligence, these workshops align stakeholders and surface solutions with the team and/or the end users.

How we run it

Paper sketches

Sketching is a technique for creating interfaces as drawings, most often by hand. It is often used in co-design workshops.

When paper is faster

Wireframe

A mockup with no graphic elements, describing the zones and essential components an interface should contain.

Why we stay in grayscale

Zoning

Zoning is the visual representation of an interface through the placement of its simple content blocks, without detail: no text, no images.

The step just before wireframes

Site structure

A site map of a website or app reflects the hierarchical, logical way its pages and features are organised. Proposing a sound site map means choosing a categorisation that fits the mental model users already have.

Structure without over-structuring