UX design

Q: What's the difference between UX and UI?

If UX draws the architect's plan, UI chooses the materials, the paint and the finishes. UX has laid out the plan, the developers are waiting for the finishes.

Q: Why work with a UX agency?

A profile specialised in research, UX or UI design comes in to support your operational team at key moments, to ensure delivery quality, take a step back, or simply offer another point of view.

UX design produces what sits between research and UI. We draw the architecture of interfaces, the journeys and the wireframes, so what we've understood about users becomes screens that developers can integrate.

You have a journey that's creaking, a redesign to prepare, a new service to launch, a design system to frame. We design the information architecture, the multichannel journeys, the wireframes and prototypes that frame the right problem before solving it. We involve your teams at every step, we test before freezing, and we produce deliverables that speak to developers and to the project committee, not only to designers.

Explore our UX design case studies

Clémence Caron UX Designer & Disney addict

Your need

Turn the need into an interface that works.

A journey that looks simple on a slide and becomes impossible to develop. A screen that works for one profile and not for the others. A design system that doesn't catch on. We help you make the right trade-offs, at the right level of detail, so UX decisions hold up when they meet developers, your users, and time itself.

Meet the UX team

What we help you do

UX design is, first of all, a job of making decisions. We choose where each piece of information goes, how to navigate from one screen to the next, what shows up first. These decisions come before the visual styling.

Map the journeys

A journey reaches far beyond the interface. What happens before, elsewhere, or after carries as much weight as what happens on the screen. We map all those moments to decide what plays out in the digital product and what lives outside it.

For example: Creating Nouvelle-Aquitaine’s new transport portal

Sketch the first drafts together

Roll out the information architecture

UX design is about translating.

A good UX translation produces a site structure, journeys and wireframes that hold up when they reach the developers. When it fails, the deliverable stays pretty in Figma but blocks everyone the moment it leaves the file.

Develop your interfaces, do visual styling without prior structure, replace your business teams, justify design choices we couldn't defend in front of a user.

What we cannot do

They trust us with their UX design

Training

Your teams learn to frame a journey, read a wireframe and challenge a UX deliverable, so you stay in control of your digital projects.

Get trained in UX design

Discover the other links in the chain

UX research

Understand what your users actually do in their own context, before deciding what to design for them.

Understand the need

UI design

Give interfaces a strong, accessible visual identity, ready to be integrated by development teams.

Bring the solution to life

Our UX design case studies

For the Cultura Foundation, how do you give young people a taste for reading?

560 young people later, here's what we learned

RFP: The call of the mountain

Read the RFP response... that we didn't win

See all case studies

Need to make sure your service is easy to use?

Let's explore together the contexts, journeys and real needs of your users, to help you build products and services that make sense, for them as much as for you.

The methods, tools and deliverables of UX design

A few key concepts, for the more curious among you

UX benchmark

A benchmark explores current trends in usage, features and design: the good ideas, and the ones to avoid.

What it's actually for

Co-design workshop

A co-design workshop draws on collective intelligence. These sessions help surface solutions with the project team and/or the end users.

How we run it

Co-sketching workshop

A co-sketching workshop is where project stakeholders put their ideas down on paper, with the goal of iterating cheaply.

Why a pencil is enough

Paper sketches

Paper sketches refer to creating user interfaces as drawings, most often by hand.

When paper is faster

Wireframe

A wireframe is a mockup describing the zones and essential components an interface should contain.

Why we stay in grayscale

Zoning

The visual representation of an interface through the placement of various content blocks, kept simple and without details such as text or images.

The step just before wireframes

Site structure

A site map of a website or app reflects the hierarchical, logical way its pages and features are organised. Proposing a sound site map means choosing a categorisation that fits the mental model users already have.

Structure without over-structuring