Visual identity
Defining a complete graphic world that conveys the project's values.
The Gloo concept is full of keywords like “gathering”, “human”, “movement”, “reunion” or “moments”. At its root, Gloo is born from an observation: with an accelerated pace of life, we no longer take the time to come together!
The symbolism of the bird conveys this idea that we are always on the move. As the app invites friends to come together around a meal, the idea of merging a bird and a fork makes sense: “we all have our own busy routines, but thanks to Gloo we can fly and meet in the same place to share a moment together.”
This app’s brand image has to be as dynamic as its users.
A colourful and whimsical world is built around feathered mascots. The palette extends the visual identity. It picks up the colours of tropical birds to show the diversity of Gloo users. The gradients convey the movement of our active lives.
Co-design workshop
Sketching, user flows and storyboards!
This method lets users and UX designers work together during collaborative workshops.
They have several goals: analysing the need, translating it into features, and a first direction for the information architecture of the app’s screens.
Designing the wireframes
The wireframes translate the information architecture and the interaction journey. They make it possible to visualise the concept and the associated features concretely.
Graphic design: UI, marketing and live events
Building on the defined identity, we carry the wireframes over into graphic mockups.
The UI design is produced for the whole app: the full journey from onboarding to leaving the app is covered.
Motion design work is produced to accentuate the dynamism of the graphic world.
Communication materials are produced to support the app’s marketing both on social media and at live events.
Magnificent mascots are made from our drawings by l’Equipe Costumes (opens in new window).
Akiani are always ready to go the extra mile for me and my project. A super team and a super experience all round. I recommend them and their work wholeheartedly.