Ecosystem modelling
The Nouvelle-Aquitaine tourism ecosystem is vast, and the different stakeholders have varied needs.
A first workshop brings together around fifty representatives from the sector to identify the main profiles and their categories of need.
Identifying the services
Participants work in small groups and produce ideas that address the needs identified during the first workshop.
The sector comes back together to turn the needs into concrete solutions. Building on the documents produced after the first workshop, the focus shifts to getting to the heart of the matter, identifying the opportunities and risks as well as the concrete services offered by the Tourisme Lab.
Governance, implementation and values
In a smaller group, final workshops are run to define the governance and steering model
A stakeholder-mapping approach is started to identify the ties between the different types of stakeholders and the reasons for collaboration and interaction. This approach aims to surface their intrinsic motivations so the operating and governance mechanisms can match them.
An organisation is proposed, supported by a manifesto and a roadmap for the organisation’s first 24 months.