UX co-design and functional specifications
First step: setting up a co-design workshop
Beyond the client’s participation, this workshop allowed for a cross-analysis between SEO, UX design and development.
Thanks to preliminary research and initial thinking on the Design Centre’s content, we proposed to categorise that content through a card sort and to consolidate the information architecture.
UX design and user tests
Second step: creating the wireframes following the workshops
Low-fidelity mockups are produced and weekly iterations are planned. They ensure good communication of the work in progress, keep the project within its technical and functional scope, and also a shared vision of the project.
Visual identity and art direction
Creating an identity for DENA
Our goal: create an identity strongly anchored in the regional and national context, while giving it credibility among design professionals. After research and reflection on the history of design, the team decides to draw inspiration from Bruno Munari, an Italian designer, using simple geometric shapes (circle, square, triangle), which are the foundations of design.
From this thinking came the development of the letterforms of the DENA acronym, which symbolises a window open onto design.
The colours of Région Nouvelle-Aquitaine were kept to refer to the region and allow a consistent association between the different logos (Région/ADI).
A new secondary colour palette has been added to bring dynamism and allow flexibility in how the visual identity is used.
Choosing a serif typeface with a strong personality for the headings echoes the history of design and gives the headings a strong, bold, confident impact. DENA is a digital tool full of resources on Design.
The supporting typeface of the visual identity is Open Sans. Specifically designed for on-screen display, it meets the technical needs of a 100% digital project where the application’s interface is at the heart of the experience.
One of the strengths of this logo is that it has enough impact to host imagery. It then becomes the central element of the visual identity. All that is left is to play with shapes, images and colours.
UI design
The last step of the platform design.
For the platform’s interface, our creatives chose a clean but structured design, to foreground the content while giving plenty of space to imagery.
With this flexible, readable structure, users will discover the interface without noticing the complexity of its construction.
