Coupon Network had 5 stars, and couldn't afford to lose any

The app, already well established in the market, was hitting some limits in the smoothness of its flows and the consistency of its visual experience. Catalina wants to strengthen its effectiveness, give partner brands more visibility, and offer users a smoother, more engaging experience, putting business performance and user satisfaction at the heart of the process. The main stake is to increase the number of offers added to the basket (“clips”) while preserving the quality of the experience and the app’s excellent store ratings. The approach is built on a balance between functional effectiveness, an assertive visual identity and ease of use. The app, now available on the App Store (opens in new window) and Google Play (opens in new window), reflects that ambition through an interface that is clear, dynamic and accessible.

The user flows are reworked from the ground up to spot the points of friction and simplify the key steps.
The experience is looked at as a whole: before, during and after the shopping trip, to ensure a smooth and consistent continuity. Working alongside the Catalina teams, we define a shared vision of the user experience and align the art direction with the brand’s ambitions. This approach emphasises clarity and quick access to the offers, while keeping content intuitive to read.
The trade-offs between user needs and business constraints lead to a flow that is more direct, more pleasant and more compelling.

An in-depth market analysis brings to light the uses and the opportunities for evolution.
The “Check before you buy” feature, essential for in-store mobile use, becomes a major anchor of the journey.

We surface differentiating levers: an attractive onboarding, a personalised homepage, and a clearer way of foregrounding the offers that are most relevant to each user profile.
With this, Coupon Network strengthens its position among the most recognised cashback apps on the market.

The challenge is to design something at once modern and appealing, combining usability and dynamism, while keeping a playful approach as well as the credibility of an app that handles cashback

The interfaces adopt a more colourful and airy approach, supported by a clear visual hierarchy.

The ambition is to turn the interaction into an engaging experience, so the user moves beyond the feeling of a “chore”. The visual world also offers a harmonious space of expression for the partner brands, while reinforcing the consistency of the experience.

Together, all this contributes to an app that is functional, recognisable and pleasant to use.

Micro-animations play a key role in the dynamism of the app.
They make it easier to understand actions, smooth out transitions and reinforce the perception of quality. Some are there to guide the user through the navigation steps, while others add a playful touch that gives each interaction more value.
These details make the experience more pleasant and set Coupon Network apart from its competitors.

📱 App available on the App Store (opens in new window) and Google Play (opens in new window)