Bringing students, parents, teachers and the public together on a single portal

To properly understand the challenges and issues of this redesign project, it is essential to take stock of what is in place and to analyse the conservatoire’s overall organisation. A series of interviews with the portal’s target audiences (administrative staff, teachers, students and parents, as well as the general public) is run, allowing us to identify users’ expectations and needs. Varied topics are covered: how people perceive the conservatoire, teaching, cultural events… The feedback helps draw interaction flows between the different profiles and identify digital behaviours. The cherry on top: we took the opportunity to visit the conservatoire to better grasp the internal organisation. This requirements analysis highlights internal and external information and communication issues. The different journey steps that turn out to be the most problematic will feed the thinking during the two user-journey workshops.

The first workshop covers the journeys internal to the conservatoire’s organisation. The second focuses on the student and external journeys. The journeys are modelled from the feedback gathered during the interviews. They are presented during the workshop and serve as a basis for collaborative work. The participants modify the journeys by identifying the barriers and needs and by sketching first solution ideas. The key priorities are then ranked: accessing information about available courses, informing students directly, the registration process… The result of these two workshops is then formalised so it can be presented and used internally.

The main screens are then drawn as sketches individually to start with, before being pooled in order to find the best compromises.

When we started exploring and running several tests with the current identity, we quickly realised that the logo was difficult to carry across to desktop and mobile digital use. After several conversations with the team in charge of the conservatoire’s communications, we decided to evolve the identity so that it adapts perfectly to digital, while keeping a link with its DNA. The aim was therefore to simplify and modernise the brand image, while developing its likability. To make the link with the previous logo, we decided to extract the initials C and B while keeping the same typeface, but playing with shapes and counter-shapes so that the B becomes symbolic and poetic (some can see the dots of the F clef or the f-holes of string instruments…). This emblem gives the brand a more institutional weight and offers a simple, identifiable sign for the conservatoire. The whole sits within a circle that anchors it as a mark of quality. 💡 For the curious, we explain our logo-creation process in detail in this blog article.

The brand expression is rounded out by an energetic and refined colour range, to address the conservatoire’s multidisciplinary challenges.

A range of bright colours has been put in place to allow better identification of the areas on the platform.

The design meets accessibility standards.