Information architecture

A page is divided into different sections: the header, the hero, the content, the footer… Then each of these sections is made up of various components: title, subtitle, cards… The arrangement of these components forms the information architecture of the interface.

Information architecture is designed in relation to users' needs. You need to know what the user has to do, what they need to know and the order of these elements. We generally run co-design workshops to prioritise the sections and the components with the business teams.

In the work of UX designers, information architecture is a central discipline. Once the foundations are laid, you can build the rest of the interface. Without attention to the overall organisation, the effectiveness of everything that is put in place is likely to be affected. Information architecture (IA) is a founding discipline of UX design. Without a consistent architecture, the other design efforts lose their effectiveness: a visually perfect interface on an inconsistent navigation structure will remain difficult to use. IA is particularly critical for high-volume content sites (e-commerce, media, intranets, government services) where findability is directly linked to satisfaction and conversion.