Figma

Concept

The collaborative tool for design teams

Figma is the leading collaborative design tool for UX/UI teams. It's an ecosystem of SaaS software built for collaborative work, where several members of the same team can work simultaneously on the same Figma file. Designers can mock up, prototype and document. Project managers can comment. And developers can retrieve the elements and the measurements of the design. In short, Figma lets you share interfaces in an online environment accessible to everyone.

Figma's strength also lies in its prototyping feature, which lets you create interactions and run user tests as close as possible to the final development.

What is Figma for?

  • Designing pixel-perfect interfaces and prototyping them to run realistic user tests
  • Maintaining and sharing a design system with reusable components
  • Easing the handoff between designers and developers thanks to the variables, similar to Design Tokens, introduced in 2023.
  • Collaborating in real time with all the stakeholders of a project

Why work in Figma?

  • Centralising the whole design process in a single tool (wireframe, high-fidelity UI mockup, prototype, comments…)
  • Versioning and documenting the changes to a design system
  • Letting non-design teams (product, dev) access the mockups without a paid licence

An American tool whose sovereignty raises questions

Figma is a powerful tool, central to the industry. Its lead in the field is considerable and makes it an essential tool in our line of work. We are aware of the risk that this dependence on a proprietary tool imposes. Figma offers file hosting in Europe, in Frankfurt with backups in Dublin, but this option is reserved for its highest-tier plans and does not cover all data. As an American company, Figma remains subject to the CLOUD Act, which can require it to disclose data regardless of where it is stored. We haven’t yet found a European alternative comparable to Figma, but we keep digging into the question.

Figma: much more than a simple design tool

In recent years, Figma has evolved beyond being a simple design tool. New applications have appeared alongside Figma Design to cover different parts of the Design Thinking method:

  • FigJam: a whiteboard for running remote collaborative workshops, such as journey-mapping workshops.
  • Figma Slides: a presentation tool, similar to PowerPoint and Google Slides, for preparing presentations. Its advantage is that it makes it easy to embed Figma Design prototypes in a presentation.
  • Figma Buzz: for creating quickly replicable communication templates, such as social media posts.
  • Figma Make: for building a functional prototype more quickly from our designs, with the help of AI
  • Figma Draw: AI-generated vector illustrations to illustrate our mock-ups or serve as inspiration for moodboards.
  • Figma Weave: an AI-assisted workflow for graphic creation, offering more adaptability through a “node” link system
  • Figma Motion: for creating micro-animation and more advanced interaction design directly within the Figma Design interface

Frequently asked questions

A few of our case studies

Prototype

More or less advanced animation of the screens to present a dynamic journey to users and gather feedback.

Read more about Prototype

Wireframe

A mockup with no graphic elements, describing the zones and essential components an interface should contain.

Read more about Wireframe

Design system

A design system is a component library and the governance that comes with it. What sets it apart from a design kit, and when it becomes necessary.

Read more about Design system

Design Kit

The design kit, or UI kit, brings together a product's components in a design file: buttons, forms, cards, navigation, icons.

Read more about Design Kit

Interaction design

Interaction design defines what a user can do and how a product responds to actions: flows, states, transitions, feedback.

Read more about Interaction design

Interface design

UI design shapes the visual layer of a product: layout, colours, typography, components. It turns the experience into tangible elements.

Read more about Interface design

High-fidelity mockups

High-fidelity mockups give the future screens their final form, to hand over to the project teams for integration.

Read more about High-fidelity mockups

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