French Tech Bordeaux

French Tech Central : startups and public bodies, closer and more connected than ever 

Client Brief

The French Tech Bordeaux team asked us to help them with the creation of French Tech Central, an ambitious project thought like a “Doctolib of public actors”. Both an internet platform and a physical space at the Cité Numérique in Bègles, this program aims at facilitating contacts between entrepreneurs or start-uppers, together with their team, and various administrations (Urssaf, Center of Public Finance, Customs, Business France, BpiFrance…) during individual meetings, basic service hours, devoted workshops.

Year

2019

Expertise
    Disciplines
    • Conseil stratégique
    • Design de services
    • Ergonomie
    • UI design
    Tools

      01

      Challenging the website tree structure to enhance the online experience

      We sat at a table with French Tech Bordeaux team in order to assess French Tech Bordeaux website’s existing tree structure.

      Comparison between the tree structure of the existing website (on the left), and the tree structure of the project (on the right)
      Comparison between the tree structure of the existing website (on the left), and the tree structure of the project (on the right)

      After discussing the online users paths, the main navigation menu seemed to be the right place to include the new French Tech Central platform, which can be identified as a new navigation menu item.

      02

      Designing French Tech Central platform

      Based on the workshop we conducted with French Tech, we produced the French Tech Central platform wireframes.

      Presentation of the IPAG website wireframes
      Presentation of the IPAG website wireframes

      We imagined how the online experience of booking a meeting with a public sector organization could look like. Every step of the user journey has been taken into account for the wireframes design : the choice of the proper public sector actor, the choice of an available time slot in a shared agenda, the access to the meetings’ document list…

      The public body page wireframe and the public event page wireframe are the outcomes of a co-design workshop we conducted with French Tech Central Bordeaux team members and and URSSAF (Organizations for the Collection of Social Security and Family Benefit Contributions) representative.

      Wireframes of the journey to register for an event
      Wireframes of the journey to register for an event

      The online path to register and attend an event was also a specific focus of the wireframes design process. Every detail has been thought out and designed to enable French Tech community members to actively participate in French Tech community life.

      03

      A global vision of the service

      During a dedicated design thinking workshop, the French Tech Bordeaux team and us co-design the French Tech Central roadmap.

       The roadmap we designed presents the global view on the actions that need to be implemented in order to ensure the proper, smooth operation of French Tech Central Bordeaux program. Both start-upper’s and service provider’s side are visually represented on the document, aiming to help the onboarding of new French Tech Central project members.

      The Bordeaux French Tech Central experience roadmap
      The Bordeaux French Tech Central experience roadmap
      04

      From digital to physical world

      During that same workshop, we drew up the functional plan of the French Tech Central Bordeaux space.

      We focused on identifying user journeys according to the different types of users’ needs, such as attending an individual meeting, a workshop or an event.

      User journey layout
      User journey layout

      A plan identifies the physical user-flows and a signage project helps guiding users through French Tech Central Bordeaux common spaces.

      Signage study: various views
      Signage study: views of the various spaces.
      Signage study: view of hallway
      View of hallway 1
      Signage study: View of exit
      View of hallway 2
      View of hallway 1
      View of hallway 2
      French Tech Central space in Bordeaux 2
      View of the French Tech Central space in Bordeaux Cité Numérique
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