French Tech Bordeaux

French Tech Central : startups and public actors, ever closer and more connected 

Client Brief

The French Tech Bordeaux team asked us to help them with the creation of French Tech Central, an ambitious project thought like a “Doctolib of public actors”. Both an internet platform and a physical space at the Cité Numérique in Bègles, this program aims at facilitating contacts between entrepreneurs or start-uppers, together with their team, and various administrations (Urssaf, Center of Public Finance, Customs, Business France, BpiFrance…) during individual meetings, basic service hours, devoted workshops.

Year

2019

Expertise
  • Design
Disciplines
  • Conseil stratégique
  • Design de services
  • Ergonomie
  • UI design
Tools

    01

    Choose the right (digital) place for a new experience

    The French Tech Bordeaux team and us meet to re-evaluate the existing tree structure of the French Tech Bordeaux website.

    Comparison between the tree structure of the existing website (on the left), and the tree structure of the project (on the right)
    Comparison between the tree structure of the existing website (on the left), and the tree structure of the project (on the right)

    The digital journeys are re-evaluated. We find the right spot to include the new French Tech Central platform. It will appear at the same level as the main navigation items of the French Tech Bordeaux website.

    02

    Design the French Tech Central platform

    Based on the workshop conducted with French Tech, wireframes are produced.

    Presentation of the IPAG website wireframes
    Presentation of the IPAG website wireframes

    We wireframe the journey of a company making an appointment: from the selection of a need or a specific public actor, to the reception of a confirmation email, by way of choosing an available time slot and accessing the list of documents to prepare for the meeting.

    A co-design workshop with the French Tech Bordeaux team and an Urssaf representative enables us to finalize a public actor sheet, and an event sheet.

    Wireframes of the journey to register for an event
    Wireframes of the journey to register for an event

    We also design the journey to register for an event. Everything is thought out to enable the ecosystem users to participate actively in the French Tech Community.

    03

    A global vision of the service

    During a dedicated design thinking workshop, the French Tech Bordeaux team and us co-design the French Tech Central roadmap.

    This document presents the global vision of the actions that need to be implemented to ensure the smooth operation of the program, on both the start-upper’s and the service provider’s side. It also contains recommendations and is used for the onboarding of the Bordeaux French Tech Central project members.

    The Bordeaux French Tech Central experience roadmap
    The Bordeaux French Tech Central experience roadmap
    04

    From the digital to the physical world

    During that same workshop, we drew up the functional plan of the French Tech Bordeaux space.

    We focus on identifying journeys according to the type of need: attend an individual meeting, a workshop, or an event.

    User journey layout
    User journey layout

    A signage project in the communal space completes the map to define user flow.

    Signage study: various views
    Signage study: views of the various spaces.
    Signage study: view of hallway
    View of hallway 2
    Signage study: View of exit
    View of hallway 2
    View of hallway 2
    View of hallway 2
    French Tech Central space in Bordeaux 2
    View of the French Tech Central space in Bordeaux Cité Numérique
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