Zoning

Design deliverable

Defining the placement of the various content on your pages using zoning

Zoning is about representing an interface as simple, detail-free blocks, to start setting out the placement of the different content areas at a high level. It's put together by the designer (UX designer).

What is zoning for?

  • Placing the various content blocks on the page
  • Generating design directions collaboratively
  • Iterating quickly with the project teams
  • Involving developers from the very first drafts

Why use zoning?

  • Quickly assessing whether the first design directions are sound, stepping back from an early-stage design
  • Keeping the page templates coherent
  • Having a solid base before getting into design details, iterating on a first approach before spending time placing text, picking images and so on
  • Saving time in the design process

How to go about zoning the screens

01

Framing the design

Zoning fits when the site map or the overall product organisation is known. You need to define the various page templates to design before starting. To guide the design, you draw up the list of content to surface for each screen designed (this list can come from a feature list, if there is one).

02

Generating proposals

On the chosen format (paper sheets, pencil or marker, or a mockup tool), shape the zones or content blocks on each page, matching the content listed for that page. Designers usually start with zoning or sketching. Co-design sessions with clients or even users can be set up depending on the type of interface being designed.

03

Iterating and consolidating

The advantage of zoning is that it lets you picture the overall organisation of a page. That makes it possible to gather feedback to steer the design.

Frequently asked questions

A few of our case studies

Paper sketches

Paper sketches refer to creating user interfaces as drawings, most often by hand.

Read more about Paper sketches

Wireframes

A wireframe is a mockup describing the zones and essential components an interface should contain.

Read more about Wireframes

Co-design workshop

A co-design workshop draws on collective intelligence. These sessions help surface solutions with the project team and/or the end users.

Read more about Co-design workshop

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