UX questionnaire

UX method

Measuring what people say, not what they do

The UX questionnaire is the most widespread quantitative tool. A questionnaire measures what users say they do, not what they actually do.

Often misused, the questionnaire draws its value from the wording of the questions and the rigour of the sample. Standardised, or validated, questionnaires exist when you want to measure specific dimensions of the user experience.

What is it for?

  • Collecting comparable data across a large population
  • Measuring satisfaction or the perception of a product in a standardised way (e.g. NPS, SUS, SUPR-Q)

What you need to know

  • Validating a hypothesis drawn from interviews on a representative sample
  • Deciding on the basis of figures you can generalise from

How do you structure a UX questionnaire?

01

Introduction and instructions

What the subject covers, in what context, and under what conditions the user answers the questionnaire (guaranteed anonymity). It's the questionnaire's shop window, and this is already where the quality of the data collection is won or lost, to say nothing of the response rate among those who agree to start.

02

The body of the questionnaire

All the questions, whose wording and answer formats have been worked on. It's essential to pre-test your questionnaire to be sure respondents interpret the items correctly, and to give the user clear information about their progress so they don't lose heart. Another important point for the response rate.

03

Profiling

The last questions cover the participant's characteristics, so you can segment respondents as precisely as possible. You need to allow for these items in the questionnaire's total completion time, and to limit yourself to the characteristics used in the analysis (for example, no sociodemographic data if it isn't needed for the results).

04

Thanks

Thanking the person for taking part, with the option to leave contact details (optional).

Frequently asked questions

Research protocol

The research protocol describes the conditions, the resources and how an experiment or test runs, along with the questions it sets out to answer.

Read more about Research protocol

User testing

User testing has target users assess the usability of your product or service. Depending on the goals, several approaches exist.

Read more about User testing

Usability

Usability measures whether a product lets its users reach their goals with effectiveness, efficiency and satisfaction, as defined by the ISO 9241-11 standard. An essential component of UX.

Read more about Usability

UX benchmark

A benchmark explores current trends in usage, features and design: the good ideas, and the ones to avoid.

Read more about UX benchmark

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