Related methods
User testing
User testing means having target users assess the usability of your product or service. Depending on the goals, several approaches are possible.
Read more about User testingGuerrilla testing
UX method
Getting quick user feedback
Guerrilla testing, sometimes called intercept interviews, means approaching users on the spot to ask for their feedback on a given theme or concept. There's no upfront recruitment, but you can filter for the right profiles. You head into the field and only the people who agree are interviewed. The respondents' characteristics, useful for the project, are noted to make sure feedback diversity is properly accounted for. Finding the right spot in a high-traffic location (to maximise potential participants), the right posture (an open attitude, getting past your shyness) and ideally a small gift (some sweets, goodies, a free drink and so on) all support the recruitment. Although it's labelled a "method", a guerrilla test is really a lightweight format for running individual interviews or user tests. We reuse the usual structure and methodology and adapt them into a simplified version that needs less preparation. This approach fits a "simple" project, where budget and timeline optimisation is the key: no recruitment overhead, everything is handled on the fly.
What is guerilla testing for?
- getting feedback from people outside the project
- involving real users at low cost
- gathering spontaneous user feedback
- validating or invalidating a hypothesis or an idea
- informing the design work
When to run guerilla testing?
- exploring behaviours around a defined topic
- testing one or two scenarios using a prototype
- checking how well a mockup is understood
- during an exploratory phase of a study
How to run a guerilla test
01
Before going out
Define a light protocol and prepare the gear needed to gather the data. Print the guide and/or observation grid and keep them in front of you to run the conversation. Be aware that you sometimes need to adapt your wording and/or the order of the questions and scenarios depending on the person you're approaching. Target the spot(s) where you're most likely to find potential users of the service. (It can be in the street, in a café, near a specific venue, and so on.) Plan for the right format for the venue (e.g. a tablet to show an interface in a constrained setting). If you plan to settle in a private space like a café, give them a heads-up beforehand.
02
In the field
Approach the user when they arrive at the spot if possible, with a simple, quick opening line. Tell them how much time you need and the topic of your study. If needed, ask the user whether they're okay being photographed and/or recorded.
03
For the analysis
Filter the results by accounting for contextual biases: a noisy environment, behavioural biases (irritation, wanting to wrap up quickly, distraction, and so on). Analyse the results to surface insights and any other indicator you were after. A guerilla test rarely produces a detailed deliverable; a debrief with the client or the design team usually fits better.
En pratique
Since meeting users is left to chance, nothing guarantees the representativeness or relevance of the profiles interviewed for the study at hand, but that’s not the point. Also, this approach mostly fits the general public and isn’t recommended for gathering feedback from professional profiles.
Lastly, time is limited with each user; don’t expect to test several scenarios on a prototype or dig deep into a specific topic.
Frequently asked questions
The guerrilla format has the advantage of being very easy to set up. For a smaller investment, you can gather a few pieces of feedback on the specific points you are wondering about. When resources or time are short, it remains an option worth considering.
With guerrilla testing, there is no depth. You have little time, which stops you from going into detail. You keep to a few fairly targeted questions.
Ideally, as many as you manage to persuade to answer you. At Akiani, we work in half-days at one location, sometimes alone, sometimes in pairs. Managing to interview six to eight people for around twenty minutes each over a half-day is a good score!
A few of our case studies
A temporary portal while CSA and Hadopi become ARCOM
View the case study : A temporary portal while CSA and Hadopi become ARCOMCurious to learn more about us?
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