Expert audit and user tests
First step of the redesign, building on what's in place: identifying what works and what needs to improve.
To start, in partnership with our friends at Pigwii (opens in new window), we carry out a usability audit and user tests of the website based on usage scenarios. The usability issues identified are prioritised and come with recommendations illustrated against a benchmark.
A redesign through co-design
The usability audit and user tests form the starting point for the areas for improvement.
Building on these elements, we organise a workshop with all the project’s stakeholders to redefine the site’s information architecture. The benchmark and the card-sorting method feed this co-construction step.
Once the information architecture is consolidated, our designers tackle the redesign of each page, both in its structure and in the information hierarchy: this is the information architecture phase.
A modernised visual identity
We take what's in place and improve it!
The aim isn’t a deep redesign of the business school’s identity but rather to evolve it so it better addresses students’ and companies’ expectations.
A moodboard is produced to identify the trends to draw on. An art direction is defined and the visual designs are adapted responsively for desktop and mobile.
