Benchmark
Building the perfect loyalty program: the mechanics, decoded
We compared 27 loyalty programs across 8 different industries. That let us identify, among other things, 5 loyalty mechanics currently in use in production.
With real bits of users inside !
Field feedback, methods we've tested and questions we're asking ourselves. UX told by the people who do it.
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Eco-design
AI and the prisoner's dilemma
The prisoner's dilemma is a classic of game theory that shows how hard it is to cooperate, even when it's in everyone's interest.
Eco-design
Goodhart's law, the cobra effect and our EcoIndex score
When you set up performance indicators, the organization pivots around them, at the expense of its overall performance. We lived through it while rebuilding …
Agency life
Redesigning akiani.fr, for the third time
When we kicked off the website redesign in March 2025, the goal was to refresh our identity and produce a new accessible, eco-designed site. But above all, i…
AI
Dynamic prototyping with AI
A fully navigable prototype, built with Claude from our Figma mockups: how we went about it, what the testers said about it, the time saved.
