Wireframe

Design deliverable

Building digital experiences as wireframes

A wireframe is a mockup describing the zones and essential components an interface should contain. Holding no visual elements, wireframes are produced in low-fidelity greyscale. They keep the focus on the functional and informational side of the interface. The advantage of the wireframe is that you can quickly design the various journeys of a product or service and have them tested with users. It's also easier to iterate on this base to validate the screen structure before moving on to the visual design step.

What are wireframes for?

  • Producing interface solutions
  • Quickly testing the journeys with users
  • Iterating and validating the screens with the project team
  • Building a prototype by animating the interactions between screens (which supports understanding during testing)

Why build a wireframe?

  • Firming up the directions after a design workshop or initial sketches
  • Quickly testing the journeys and the screen structure with users
  • Having a working base detailed enough to iterate on the functional and informational side of the interface

Information hierarchy and usability of your digital interfaces

Wireframes let you structure and improve the usability of an interface.

01

Structuring the information

The various page templates are referenced in the site map of your website or mobile app. Designing the wireframes lets you structure the content of the interfaces. The goal is to simplify the user journeys as much as possible, making it easy to reach the information you're after through smooth navigation.

02

Supporting navigation

Wireframes also let you work on the overall navigation of a site or mobile app, structuring elements like the breadcrumb, buttons, menu and so on.

03

Testing the mockups with users

Use these first mockups to test the journeys and the screen structure with users. Along the same lines as iterations with the project team, it's important to gather feedback from users at this step, so screens can be adjusted easily. A prototype is usually built to make the product easier to use during testing, depending on the scenarios defined in the research protocol.

04

Giving clients an overview

Wireframes also let you iterate quickly with the project team and improve the interfaces before moving on to visual design. A real time-saver when changes to the screen structure are needed.

Design in 4 steps

1/ We design the interfaces in greyscale (without visuals) to work on the placement of information (low-fidelity mockups): wireframes.

2/ We run user tests in the street using a prototype.

3/ An iteration workshop is held to gather your feedback.

4/ We consolidate the screens based on the feedback.

Frequently asked questions

A few of our case studies

Co-design workshop

Based on collective intelligence, these workshops surface solutions with the project team and/or the end users.

Read more about Co-design workshop

Co-sketching workshop

Co-sketching is about sketching the first interface elements on paper during a collaborative workshop.

Read more about Co-sketching workshop

User testing

User testing means having target users assess the usability of your product or service.

Read more about User testing

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