Micro-interactions

Concept

The small details that make the difference in design

Animating a button, validating a form field in real time, indicating a loading time, changing state when hovering over an element... all these micro-interactions, which we no longer even notice, are the ones that bring dynamism to your product. They turn a simple, functional product into a product that's enjoyable to use.

And beyond making the journey more appealing through these small actions, micro-interactions serve above all to guide the user. They show which elements you can or can't interact with, they indicate the state of a component, they signal a value. Ultimately, it's all these small interactions that let the user truly understand your product and interact with it.

What is it for?

  • Providing immediate feedback to the user on the outcome of their actions.
  • Guiding attention to what has just happened or what is possible.
  • Creating a sense of quality in the details that sets a product apart from its competitors.

What's the need?

  • Reducing the user's anxiety by confirming that their action has been taken into account
  • Reinforcing a product's identity with distinctive animated behaviours
  • Improving the overall perception of a product's quality without touching the features

In practice

Adding micro-interactions to your product is not a bonus, it is a necessity. Without realising it, the user is guided throughout their experience by these micro-interactions.

Is this button clickable? Has my submission been registered? Is my image actually uploading? Every small interaction must provide an answer to the user, and it is often through micro-animations that this answer appears. Discreet as they are, they play a fundamental role in the perceived quality of a product.

Beyond their informative value, micro-interactions also contribute to the emotion a user can feel when using a product: they make it smoother, more dynamic, more pleasant.

Frequently asked questions

A few of our case studies

Interaction design

Interaction design defines what a user can do and how a product responds to actions: flows, states, transitions, feedback.

Read more about Interaction design

Interface design

UI design shapes the visual layer of a product: layout, colours, typography, components. It turns the experience into tangible, interactive elements.

Read more about Interface design

Dark patterns

Dark patterns are interfaces designed to manipulate. From the confusing cookie banner to the subscription trap, the European DSA has banned them since 2023.

Read more about Dark patterns

Affordance

Affordance is the ability of an interface element to suggest its use. Donald Norman popularised the concept: in digital design, only perceived affordance counts.

Read more about Affordance

Design System

A component library, useful for UX/UI designers and developers alike, that exhaustively lists the graphic elements of a digital product.

Read more about Design System

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