Toutvabiens: bringing the two sides of the property market into dialogue

“For buyers, sellers and professionals, Toutvabiens is a property-services platform offering a comprehensive, à-la-carte support offering. Unlike property portals, Toutvabiens helps you reach your property goals with full transparency, with access to market data, professional tools, a network of certified advisors and trusted partners on a single platform.”

The aim of these interviews is to align all the business and strategic stakeholders and the group’s decision-makers. 3 main axes define this shared vision of the future platform:

• Trust: long-standing network, certified property experts
• Support: supporting users across the full lifecycle of a property project (toolbox, 360° platform)
• Transparency: making access to market and property data easier and letting users choose the sales method that fits their project

The business teams are brought together again to embed the user-centred view in the product roadmap and address the future platform’s different use cases.

• Address every search intent for each profile, using unique, personalised and optimised content.
• Thinking about content, semantics and SEO recommendations.
• Define the types of leads targeted for the property advisors, the channels and the associated journeys.
• Map out page templates, their main objectives and their interlinking.

The platform is aimed at sellers, buyers and the network’s property advisors. To optimise the experience for each of them, we need to define a product direction that addresses the needs of all the target users.

• identify the strategic journeys
• integrate the new services, tools and features
• bring them together with the existing services that are already converting

This workshop lets us define the full set of seller journeys and the associated features, and prioritise the screens and components, such as the home page, the seller landing page or the full property-valuation journey.

We put in place the structure of the templates for each screen in desktop format. The interfaces are then embedded in a dynamic prototype to run user tests. An essential testing step to gather user feedback and to address the needs as closely as possible:

• the property-valuation journey, which is the most important journey to generate leads
• the journey for setting up the service offers for sellers: sell on your own, with the support of an expert, or via direct purchase

Following this workshop, we co-sketch the screens, the feature ideas, and the interlinking opportunities, building on the foundations established during the first seller phase.

The unfolding of the property-search journey is formalised in mockups:

• creating alerts
• searching for a property
• pre-offer to buy

All the associated services are also included in the screens:

• market-price analysis
• access to the group’s information (articles, trends, advice)
• a tool for running virtual viewings

Since the DigitRE group’s current platforms see significant mobile traffic (around 70%), we prioritise the main screens to adapt them to that format. The platform aims to be as responsive as possible. We adapt certain components to make them easier to use on mobile. You can see the final result here 🏠 (opens in new window).