The IPAG showcase website gets a makeover
Expert evaluation and user tests
First step of the redesign, capitalize on the existing website: identify what works and what needs to be improved.
First, in collaboration with our friends at Pigwii, we conduct an ergonomic evaluation and user tests of the website, based on user scenarios. The usability issues that emerge are ranked and paired with illustrated recommendations, based on a benchmark.
A co-designed redesign
The ergonomic evaluation and user tests are the starting point of the improvement leads.
Based on these elements, we organize a workshop involving all the project stakeholders to redefine the website’s tree structure. We use benchmarking and card sorting at this stage of the co-construction process.
Once the tree structure has been consolidated, our designers start working on the redesign of each page, both on its structure, and on information prioritization: it’s time for information architecture.
A modernized graphic charter
We take the existing and make it better!
The objective is not to completely redesign the school’s identity, but rather to update it.
A mood board is compiled to identify which trends to use. An artistic direction is defined and responsive visuals are produced on desktop and mobile.