Reggae Sun Ska

A music festival where you feel at home 

Client Brief

The Reggae Sun Ska festival team wished to take the opportunity of settling in a new location in Médoc (area north of Bordeaux) to rethink their 3-day event’s layout and organization. In a user-centered approach, going from the study and understanding of festival-goers to space management, we have supported their team throughout this large-scale project.

Year

2018

Expertise
    Disciplines
    • Assistance à maitrise d'usage
    • Ethnographie
    • UI design
    • UX design
    • UX research
    Tools

      01

      Who are the festival-goers?

      At the beginning of this project, we start with the festival-goers’ needs.

      Based on previous editions, we conduct a behavioral study of the festival-goers to understand their practices, their specificities and their affinities. We create personas and an experience map to reflect on the different stages of the journey, the actions accomplished, the expectations and frustrations.

      Festival-goers experience mapping workshop
      Festival-goers experience mapping workshop
      Focusing on the user journeys
      Focusing on the user journeys
      Festival-goers experience mapping workshop
      Focusing on the user journeys
      02

      How to organize the space in order to meet their needs?

      From the different stages of the festival-goers experience, to the festival areas, the journey is transpose to the physical space.

      Several co-design workshops are conducted to rethink the site’s layout, with discussions on the festival’s values, work on the main experience themes and time for the creation of innovative features.
      With the festival team, we set up a layout of the space centered on the various festival-goers’ journeys, taking into account the technical and financial requirements.

      Space layout workshop and innovative feature creation
      Space layout workshop and innovative feature creation
      Detail of the Lego workshop picture of an innovative feature
      Detail of the Lego workshop
      Space layout workshop and innovative feature creation
      Detail of the Lego workshop
      Creation of the map handed out to festival-goers
      Creation of the map handed out to the festival-goers
      03

      What about the feedbacks on this approach in the field?

      An innovative study in terms of lived experience could not be conducted without a prototyping and evaluation phase in the field.

      And so, we seized the opportunity provided by the festival’s 2018 edition to test some of the ideas that have emerged, to observe and interact with the festival-goers on site.

      3 days on the field during a heat wave, roaming the festival to meet the people who make it possible.

      Collecting feedbacks on the implemented improvements
      Collecting feedbacks on the implemented improvements
      Pupilometric calibration of a festival-goer using the eye-tracker
      Pupilometric calibration of a festival-goer using the eye-tracker
      Collecting feedbacks on the implemented improvements
      Pupilometric calibration of a festival-goer using the eye-tracker

      30
      groups of 2 to 10 festival-goers interviewed

      Contextual survey based on area where the respondent is located
      Contextual survey based on area where the respondent is located
      Booklet of recommendations for improvements regarding hygiene, comfort, waiting, signage and the overall experience of the different areas
      Booklet of recommendations for improvements regarding hygiene, comfort, waiting, signage and the overall experience of the different areas
      Contextual survey based on area where the respondent is located
      Booklet of recommendations for improvements regarding hygiene, comfort, waiting, signage and the overall experience of the different areas
      From the co-construction of the offer to the finalization of the deliverables, we have benefited from the dedicated support of experts in user experience, audience movement, space layout optimization. This process, carried out during workshops involving all our teams, has helped us rethink the way we work, and the results were beyond our initial expectations. Relations with our teams were excellent, and they showed a good understanding of our stakes, the way we work, and the priorities inherent to the large cultural event sector.
      Jérémy Debreu, Reggae Sun Ska Music Festival
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