The fundamentals of User Experience


The fundamentals of User Experience (3 day)

3-day training course to learn the fundamentals of user experience. Find out how to implement a UX approach, learn about the main tools and methods that will help you design user-centered products and services.


1950€/participant (650€/day)

Audience concerned

Project manager, marketing director, developer, team manager, designer

Requirements (and selection)

BA/3-year higher education degree in management, technical sciences or human sciences

At the end / opportunities
  • To have an advanced knowledge of user requirements gathering
  • To know the best practices of modelling users and their requirements
  • To understand information architecture
  • To be acquainted with low fidelity prototyping
Validation method

Formative assessment when presenting practical work results in session


Introduction to l’UX

  • Introduction to user-centered design
  • From usability engineering to user experience design
  • The ISO 9241 standard
  • The basics of cognitive psychology
  • Use case
  • Skills and position of the UX designer within a team

  • Application of ergonomic assessment criteria to a practical case

  • Global journey
  • Service prototyping
  • Induction of all the players and stakeholders
  • Identification of the touchpoints and pain points

  • What are the benefits of UX?
  • Relevant indicators
  • Examples of UX success

  • User research phase (observation, interviews...)
  • Creation and co-creation phase (design charrette, 6-to-1...)
  • Design phase (zoning, wireframes...)
  • Evaluation phase (user tests, guerilla tests,...)

  • Which method for which type of data?
  • Benefits and limits of the various methods
  • Precautions
  • Implementation

  • Presentation of detailed case studies

From modelling to architecture

  • Creating personas
  • Experience mapping

Implementation of the persona creation method in a practical case

  • Why structure your content?
  • Good and bad practices
  • Techniques and methods
  • Content architecture and features
  • User journey
  • Graphic architecture (zoning, grids...)

  • Card sorting
  • Zoning

Learn about design

  • Evolution of practices
  • From mobile to desktop to smart objects
  • Learning how to design an omni-channel, seamless cross-device experience

  • Detailed presentation of the tool
  • Using its features in a practical case